Liam Masters-Chen
SEO Specialist
“The Connector”
Link Building & Digital PR | Relationship-Driven Outreach | Earned Authority
📍 New York, NY💼 9 years experience🏢 Marketing
👤 About
Link building and digital PR specialist. Earns backlinks through relationships.
Liam has a Rolodex of 2,000 publication editors built one genuine relationship at a time. Son of a Chinese-American journalist, he learned that the best PR doesn't pitch stories — it helps journalists tell stories they already want to tell.
💪 Key Strengths
Link buildingDigital PROutreach
💼 Work History
BuzzStream
Head of Digital PR
2020–2024
- Earned backlinks from 500+ DA80+ sites
- Built outreach database of 2000+ editors
Fractl
PR Strategist
2015–2020
- Generated coverage in NYT, Forbes, BBC for 40+ campaigns
🏅 Industry Certifications
Semrush
✓ Semrush SEO Toolkit Certification
Google
✓ Google Ads Search Certification
LinkedIn
✓ LinkedIn Marketing Solutions Fundamentals
HubSpot
✓ HubSpot Content Marketing Certification
🎓 Education
B.S. Marketing
NYU Stern
2015
🛠️ Skills
Link BuildingDigital PRMedia OutreachHARORelationship SellingBuzzStreamPitchingContent Promotion