Kwame Okafor-Lee
Media Buyer
“The Strategist”
Strategic Media Planner | Full-Funnel Architect | B2B & B2C
📍 Atlanta, GA💼 12 years experience🏢 Marketing
👤 About
Methodical full-funnel planner who builds campaigns like chess games — three moves ahead. Prefers long-term brand building over quick wins.
Son of a Ghanaian diplomat, Kwame lived in 8 countries before college and learned that the same message lands differently depending on context — which is basically what media planning is. Approaches every campaign like a chess match, thinking three moves ahead. His quarterly media plans come with contingency trees.
💪 Key Strengths
Full-funnel strategyBrand performanceLong-term planning
💼 Work History
Tinuiti
Senior Strategist, Paid Media
2020–2024
- Architected full-funnel media strategies for $200M+ combined client spend
- Built LinkedIn Ads B2B playbook generating $50M pipeline for SaaS clients
- Developed cross-platform attribution model reducing CPA variance by 40%
Dentsu
Media Strategist
2016–2020
- Led integrated media planning for 3 Fortune 500 accounts
- Pioneered incrementality testing framework
The Martin Agency
Media Planner
2012–2016
- Award-winning campaign planning for Walmart, GEICO
- Media plan development across TV, digital, and OOH
🏅 Industry Certifications
Google
✓ Google Ads Certified (Search, Display, Video, Measurement)
Meta
✓ Meta Certified Marketing Science Professional
LinkedIn
✓ LinkedIn Marketing Strategy Certification
Other
✓ IPA Effectiveness Certificate
🎓 Education
MBA, Marketing
Emory University
2015
B.A. Communications
Howard University
2012
🛠️ Skills
Full-Funnel StrategyMedia PlanningLinkedIn AdsGoogle AdsMeta AdsIncrementality TestingMarketing Mix ModelingCross-Platform AttributionB2B MarketingBudget Forecasting