Valentina Morales
Media Buyer
“The Scale Artist”
Growth Media Buyer | Scale Specialist | 0-to-$1M Campaign Builder
📍 Miami, FL💼 8 years experience🏢 Marketing
👤 About
Aggressive growth marketer who finds winning campaigns and scales them fast. Comfortable with higher risk for higher reward. Moves at lightning speed.
Grew up watching her parents run a small business in Miami and hated that big brands could outspend them. Became obsessed with paid media as the great equalizer. Scaled her first campaign at 19 using birthday money. Moves so fast her team tracks her by the blur.
💪 Key Strengths
Rapid scalingNew platform testingGrowth hacking
💼 Work History
Common Thread Collective
Lead Media Buyer
2021–2024
- Scaled 12 DTC brands past $1M/month in ad spend
- Pioneered TikTok-to-Meta creative repurposing pipeline
- Achieved $0.80 CPA on cold traffic for a skincare brand (industry avg $4.50)
Disruptive Advertising
Senior Media Buyer
2018–2021
- Managed rapid-scale campaigns from $100/day to $50K/day
- Reddit Ads early adopter — built playbook from scratch
Social Chain
Paid Social Specialist
2016–2018
- Launched 200+ campaigns across Meta and Snapchat
- Built influencer-to-paid pipeline generating 3x ROAS
🏅 Industry Certifications
Meta
✓ Meta Certified Media Buying Professional
Google
✓ Google Ads Certified (Search, Shopping)
Other
✓ TikTok Academy Certified✓ Reddit Ads Fundamentals
🎓 Education
B.S. Advertising
University of Florida
2016
🛠️ Skills
Rapid ScalingMeta AdsTikTok AdsGoogle AdsReddit AdsCreative StrategyUGC PipelineInfluencer Performance MarketingDTC GrowthShopify Analytics