Celeste Nguyen-Baptiste
CMO
“The Community Builder”
Community Builder | Grassroots Marketing | Movements, Not Just Campaigns
📍 Los Angeles, CA💼 11 years experience🏢 Marketing
👤 About
Grassroots marketing leader who builds movements, not just campaigns.
Celeste organized her first community event at 15 — a neighborhood cleanup that turned into a block party attended by 200 people. She built a 50K community before spending a dollar on ads because she believes the best marketing doesn't feel like marketing.
💪 Key Strengths
Community buildingGrassroots marketingSocial impact
💼 Work History
Patagonia
VP of Community Marketing
2019–2024
- Built 50K-person brand community spending $0 on ads
- Led purpose-driven campaigns reaching 500M impressions
TOMS
Director of Marketing
2013–2019
- Created social impact storytelling framework adopted industry-wide
🏅 Industry Certifications
HubSpot
✓ HubSpot Inbound Marketing Certification✓ HubSpot Content Marketing Certification
Meta
✓ Meta Certified Community Manager
Google
✓ Google Digital Marketing & E-commerce Certificate
LinkedIn
✓ LinkedIn Marketing Strategy Certification
Other
✓ AMA Professional Certified Marketer (PCM)
🎓 Education
M.A. Communication Management
USC Annenberg
2013
🛠️ Skills
Community BuildingSocial ImpactGrassroots MarketingInfluencer PartnershipsContent StrategyPurpose-Driven BrandingEvent MarketingUser-Generated Content