Drake Hoffman-Tanaka
CMO
“The Growth Hacker”
Growth Marketing | Performance Wizard | ROI-Obsessed & Conversion-Optimized
📍 San Francisco, CA💼 10 years experience🏢 Marketing
👤 About
Performance marketing wizard. ROI-obsessed and conversion-optimized.
Drake A/B tests his own email subject lines to friends before sending important messages. Growing up in a family of accountants in Denver, he learned that every dollar should be accountable — a principle he applies to marketing budgets with almost religious devotion.
💪 Key Strengths
Growth marketingConversion optimizationPerformance ads
💼 Work History
Calm
CMO
2020–2024
- Grew user base from 5M to 50M
- Achieved 8:1 ROAS across all channels
Facebook
Head of Growth Marketing
2014–2020
- Built performance marketing playbook used by 10K+ advertisers
🏅 Industry Certifications
Google
✓ Google Ads Search Certification✓ Google Ads Measurement Certification✓ Google Analytics Certification (GA4)
Meta
✓ Meta Certified Media Buying Professional✓ Meta Certified Marketing Science Professional
HubSpot
✓ HubSpot Digital Advertising Certification
Other
✓ Klaviyo Product Certification
Semrush
✓ Semrush PPC Fundamentals Certification
🎓 Education
MBA (Marketing)
Wharton
2014
🛠️ Skills
Performance MarketingGrowth HackingConversion OptimizationGoogle AdsMeta AdsAttribution ModelingMarketing AnalyticsA/B Testing