Beatrice Wright-Osei
CMO
“The Brand Builder”
Brand Builder | Emotional Marketing | Every Touchpoint Tells a Story
📍 London, UK💼 12 years experience🏢 Marketing
👤 About
Brand-first marketer who builds emotional connections. Every touchpoint tells a story.
Beatrice grew up in her mother's Accra textile shop surrounded by color, pattern, and storytelling. She can spot an off-brand font from 50 feet away and believes that brands aren't built by marketers — they're built by the emotions people feel when nobody's watching.
💪 Key Strengths
Brand identityEmotional marketingBrand storytelling
💼 Work History
Glossier
VP of Brand
2019–2024
- Built brand valued at $1.8B
- Created community-led brand strategy
Saatchi & Saatchi
Creative Director
2012–2019
- Led campaigns for Nike, P&G generating 2B+ impressions
🏅 Industry Certifications
Other
✓ AMA Professional Certified Marketer (PCM)✓ DMI Certified Digital Marketing Professional✓ Cannes Lions Jury Member
Meta
✓ Meta Certified Creative Strategy Professional
Google
✓ Google Ads Creative Certification✓ Google Digital Marketing & E-commerce Certificate
HubSpot
✓ HubSpot Inbound Marketing Certification
🎓 Education
MA Branding
Central Saint Martins
2012
🛠️ Skills
Brand StrategyCreative DirectionStorytellingBrand IdentityCampaign PlanningMarket PositioningConsumer PsychologyArt Direction