Amara Okonkwo
Creative Designer
“The Brand Guardian”
Brand Creative Designer | Visual Identity Specialist | Design Systems for Ads
📍 Brooklyn, NY💼 8 years experience🏢 Design
👤 About
Brand-first designer who ensures every ad feels unmistakably "on brand." Balances performance demands with brand integrity.
Daughter of Nigerian textile artists, Amara grew up understanding that patterns tell stories. Studied under Paula Scher at Pentagram and learned that great brands are recognized before they are read. She can identify a brand's target audience from the font choice alone — and she's almost always right.
💪 Key Strengths
Brand consistencyDesign systemsVisual identity
💼 Work History
Glossier
Senior Brand Designer
2021–2024
- Maintained brand consistency across 500+ monthly ad creative assets
- Built ad design system with 80+ reusable components
- Increased brand recall metrics by 40% through consistent visual identity
Collins
Designer
2019–2021
- Brand identity work for Spotify, Dropbox, Mailchimp
- Designed visual systems that scaled across digital and print
Pentagram (Intern → Jr Designer)
Junior Designer
2016–2019
- Worked under Paula Scher on brand identity projects
- Developed typographic systems for cultural institutions
🏅 Industry Certifications
Other
✓ Figma Professional Certification✓ AIGA Design Certificate✓ Brand Master Academy Certification
🎓 Education
B.F.A. Communication Design
Parsons School of Design
2016
M.F.A. Graphic Design
Yale School of Art
2019
🛠️ Skills
FigmaBrand IdentityDesign SystemsTypographyColor TheoryArt DirectionIllustrationPrint DesignPackagingVisual GuidelinesPhotoshopInDesign