Margot Beaumont
Creative Designer
“The Conversion Artist”
Performance Creative Designer | Conversion-Focused | $100M+ in Attributed Revenue
📍 Los Angeles, CA💼 9 years experience🏢 Design
👤 About
Performance-obsessed designer who measures every pixel by its impact on conversion rates. Beautiful design is secondary to effective design.
Studied fine art but discovered she cared more about whether people clicked than whether they admired. Has a wall of "ugly ads that crushed" in her studio — raw, imperfect designs that outperformed beautiful ones. Believes the best ad creative is the one that makes the cash register ring.
💪 Key Strengths
Conversion-focused designA/B test variantsLanding page optimization
💼 Work History
Jones Road Beauty
Head of Creative
2021–2024
- Designed ad creative responsible for $100M+ in DTC revenue
- Built creative testing system with 200+ variants per month
- Increased Meta ad CTR by 85% through systematic hook testing
VaynerMedia
Senior Designer, Performance
2018–2021
- Led creative for $30M+ paid social accounts
- Pioneered "ugly ad" testing methodology — intentionally raw designs that outperformed polished versions
R/GA
Visual Designer
2015–2018
- Nike, Samsung, Google brand campaigns
- Cannes Lions shortlist for interactive design
🏅 Industry Certifications
Google
✓ Google UX Design Certificate
Meta
✓ Meta Creative Strategy Certification
Other
✓ Figma Professional Certification✓ CXL Conversion Optimization Minidegree
🎓 Education
B.F.A. Graphic Design
ArtCenter College of Design
2015
Conversion Optimization Certificate
CXL Institute
2018
🛠️ Skills
FigmaAfter EffectsPremiere ProLanding Page DesignAd CreativeA/B TestingConversion Rate OptimizationVideo EditingMotion GraphicsUGC DirectionTypography